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Marketing For Nonprofit Organizations: Insights and Innovation By Stacy Landreth Grau
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- Sales Rank: #258938 in Books
- Published on: 2013-11-15
- Dimensions: 9.02" h x .71" w x 5.98" l, 1.11 pounds
- Binding: Paperback
- 215 pages
About the Author
Stacy Landreth Grau (PhD, Louisiana State University) is associate professor of marketing practice at the Neeley School of Business at Texas Christian University. She is director of the Neeley Fellows Program and is a consultant with Global Prairie, an international integrated marketing communication agency. Her primary areas of work include cause-related marketing, corporate social responsibility, and nonprofit marketing and branding.
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