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Sales Rank: #304155 in Books
Published on: 2011-11-08
Original language: English
Number of items: 1
Dimensions: 8.95" h x 1.05" w x 6.00" l, 1.11 pounds
Binding: Paperback
416 pages

Review
"MacIntosh . . . earns extra credit for staying on the Anheuser-InBev case despite considerable macrocosmic distractions. . . . The author's persistence pays off in her account of the Busch family's searing internecine strife." ---The New York Times

From the Inside Flap

Once upon a time, the "King of Beers" ruled the world—Budweiser controlled 52 percent of the U.S. beer market, and Anheuser-Busch was the world's top brewer. Then, economic hardship fell upon the land of milk and honey (and baseball, apple pie, and Chevrolet), and the King became a pawn that easily fell into the hands of foreign interests. Today, the Great American Lager is no more. Anheuser-Busch's fairy tale is over, and as Dethroning the King: The Hostile Takeover of Anheuser-Busch, an American Icon details, the legendary company collapsed in spectacular fashion. How it all played out behind the scenes is the real story–and it's one people should get used to hearing as foreign companies set their sights on America's most popular brands, taking advantage of a weakened American economy and preying on American corporations that have for far too long viewed themselves as "too big to be taken over."

In the summer of 2008—investment bank Bear Stearns had already collapsed; lenders Fannie Mae and Freddie Mac were teetering on the verge of insolvency; financial services firm Lehman Brothers would soon declare the largest bankruptcy in U.S. history; and Anheuser-Busch had just received a takeover bid from foreign brewing giant InBev. As Dethroning the King describes, InBev's timing wasn't just lucky; it was perfect.

Anheuser-Busch, which had been ruled for decades by iron-fisted scion August A. Busch III, had just handed the reins to his son, August A. Busch IV—and young August's leadership was drawing lukewarm reviews from investors and even his own board of directors. Americans all across the country, meanwhile, were too distracted by their imploding personal finances to be concerned about Anheuser-Busch's fate. Many Americans had never even heard of global brewing behemoth InBev, and they didn't realize Budweiser had come under foreign attack until it was too late.

On November 18, 2008, the stock of Anheuser-Busch, known for its "BUD" ticker symbol, stopped trading, and one of America's oldest, most beloved brands lost its American-owned status. In Dethroning the King, Julie MacIntosh—the U.S. Mergers and Acquisitions Correspondent who led the Financial Times's coverage of the takeover of Anheuser-Busch—takes you behind the scenes to tell the inside story of the King of Beers' 150-year rise to power and its seven-week fall from grace.

From the Back Cover
Praise for Dethroning The King

"Julie MacIntosh has given us not just an anatomy of a deal, but an anatomy of a company, a community, and a family. From cover to cover, it is a compelling story bound to be acclaimed as the business book of the year."
—Martin Lipton, Founding Partner of Wachtell, Lipton, Rosen & Katz

"This book is not just a terrific read about the decline of a storied American company. It is also an acute analysis that conveys important lessons about the ills of American business in general."
—Bruce Greenwald, Robert Heilbrunn Professor of Finance and Asset Management, Columbia Business School

"Dethroning the King is hard to put down—it's a must-read. Julie MacIntosh vividly captures the many twists and turns of this company's long history and the fascinating people who shaped its development."
—Nelson Peltz, CEO and Founding Partner, Trian Fund Management, LP

"In this powerful story, Julie MacIntosh does a great job of giving life to an epoch corporate event and the story of a legendary family. The parallels with today's ongoing corporate conflicts are many. The tale is fascinating and remains relevant."
—Robert F. Greenhill, Founder and Chairman, Greenhill & Co., Inc.

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